Lauren Remington Platt, entrepreneur, is the Founder of Vensette, a personal makeup service. As an analyst at a Hedge Fund, Lauren Remington Platt would routinely duck out of the office for blow dries to prep for postwork fund-raisers and charity events. “I’d have to pin my hair so it didn’t look like I’d gotten a blowout.” Recalls the 5-foot 11-inch, 26- year old Columbia grad who’s become a fixture on the society pages and on Vogue’s best dressed list.
Started Her Own Business
Prompted by the lack of convenient high-quality beauty services in Manhattan, Ms. Platt launched Vensette (www.vensette.com) a members-only booking service that sends makeup artists straight to a client’s home, office or even her gym. Promising speedy appointments that last 90 minutes or less, Ms. Platt’s team of estheticians arrives with a menu of styles ranging from classic chignons to bohemian braids. Since launching in February, Vensette’s clients – among them model Elettra Wiedenmann, designer Genevieve Jones and Princess Grace of Monaco’s granddaughter Charlotte Casiraghi – have picked from the site’s popular coiffures, including Siren (a nod of 1920’s glam) and Tribeca (a polished ponytail) and makeup looks such as CEO (subtle smoky eyes) and Sun-Kissed (a perfect natural glow). “The process of getting ready can be really stressful, so we eliminate one obstacle.” Ms. Platt says. “The idea is to make you look like you, only better.” Next up, Ms. Platt plans to expand to other cities and introduce new event-specific menus. (Brides-to-be who fear terrible makeup jobs, take note.)
-Find a niche market out of your observations
-Create your business while you have a job
-Expand your business when it is ready