Peter Taunton, Owner “Snap Fitness” – Starting a Business

Peter Taunton dropped out of college when he was 20-years-old to play professional racquetball. A short time later, he was back home and out of work in Wilmar, Minnesota.  The owners of his hometown gym offered him $16,000 to manage the club and agreed to give him a stake in the club every year it was profitable. Six years later, in 1982, Taunton bought out the other owners. In 1990, he renamed the club America’s Fitness, borrowed against it and opened several more big health clubs.  He ran America’s Fitness for 20 years, but was ultimately overwhelmed by the responsibilities and overhead expenses. In 2002, he sold the five gyms and began making a list of essentials for a more basic gym… the beginning of  Snap Fitness.

Consumers Down-Sizing to More Personal Fitness Clubs

Today, as millions of consumers continue to swap over-priced SUV’s for wallet-friendly compact cars, the same trend is taking shape in the multi-billion dollar fitness industry. And Snap Fitness is reaping the benefits, as more and more workout enthusiasts trade in their memberships at big-box facilities for the convenience and affordability offered by its 24/7 compact fitness clubs.

Focusing on Member Wellness

While Snap Fitness offers the same quality equipment as traditional health clubs,  the booming brand is setting industry standards by focusing on complete member wellness and providing a host of products and services designed to give members better results and more value for their money. By scaling down in size and eliminating unnecessary amenities such as swimming pools and racquetball courts, Snap Fitness offers a quality, affordable workout with strong emphasis on customer service and convenience.

Snap Fitness Expands

Today, Snap Fitness has approximately 2,300 clubs open or under development worldwide – including locations in the United States, Canada, Australia, New Zealand and Mexico – and is adding 15-20 new stores monthly. Company plans call for a total of 3,500-4,000 clubs within the next five years.

“Story submitted by Mike Misetic at Fishman Public Relations”


-You may think you are destined for a certain career but destiny plays a role

-If you don’t succeed at first, try, try again

-Do something you are passionate about



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